Krixon
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DECISION LAYER FOR HIGH-FREQUENCY B2C

Understand deeply.
Act decisively.

Krixon is the reliable growth partner that runs the entire Decision Loop: deterministic verdicts, actionable next steps, and a system that learns from every outcome. Decisions in hours, not weeks.

Built for growth and retention teams working onSubscriptions & renewalsMonetisation & pricingEngagement & habitReactivation & win-back
01 · UNDERSTAND
What's happening to renewals?
Renewals up 76%, revenue down 63%.
WATCH, DON'T CELEBRATE
02 · FIND
What drives renewals?
Yearly holds 78% of renewals.
WORK THE YEARLY COHORT
03 · FIND DEEPER
What makes Yearly users renew?
Loyal users over-index 1.84× in Yearly.
REINFORCE WHAT WORKS
04 · PLAN
Did the offer work, and for whom?
Monthly +24 pts, late renewers −19 pts.
A TARGETING DECISION
The Decision Loop · a renewals question
Trusted by
A23
aha
3–5 days → under 1 hourper analysis, aha's retention team
The problem

Most growth effort is wasted. Not because teams are weak, but because decision-making doesn't scale.

A single growth decision takes weeks: reading the pattern, finding the decision worth making, then turning it into a plan the team can execute. By the time it's ready, the window it applied to has often closed.

Dashboards and LLMs hand you fragments and plausible patterns. Nobody delivers the last mile, because an executable plan needs an engine you can rely on.

What you get

The whole decision, from one question.

Krixon takes the weeks of work between a question and a plan, and does it in one pass.

Did the renewal offer work, and for whom?
SCANNED EVERY COHORT · BASELINE AND SEASON STRIPPED
IMPLEMENTATION PLAN
A targeting decision, not a yes-or-no.
01Keep the offer for Monthly plans (+24 pts)
02Pull it from late renewers (−19 pts)
03Watch revenue per renewer, weekly
Ask once. Get a plan you can implement.

Bring the complex question as it is. Krixon breaks it down, runs every analysis it needs, and returns the plan.

VERDICT · RENEWALS · JAN 2026 VS JAN 2025
Renewals up 76%, but revenue fell 63%. Far fewer customers reached renewal.
Renewal conversion
52.3%
▲ +76.1%
Renewal revenue
₹2.47M
▼ −62.8%
Is revenue keeping up with conversion?NOT LINKED

The expiring base shrank 81%. A rising rate on a shrinking base is never called a win.

Verdicts a specialist would sign off on.

Every finding sized, explained, and with the caveat, the way a seasoned specialist in your function would read it.

NEXT MOVE
Work the Yearly cohort.
TargetLoyal users on Yearly
MoveReinforce what works in Yearly
WithinOffer cooldown · budget cap
WatchRevenue per renewer
BrazeMoEngageCleverTap
Push the move →
Next steps, ready to execute.

The move, who it targets and what to watch, ready to hand to your engagement platform.

Your whole business, in context.

Krixon reads across every data source you connect, plus what your team knows, like a January price hike or this year's priority cohort. Every answer reflects the whole business, not one dashboard.

Warehouse
Product analytics
Campaign data
Team context
TEAM CONTEXT · ADDED BY PRIYA, 12 JAN

"We ran a price hike in January. Value seekers are this year's strategic cohort."

USED IN THE ANSWER

Revenue per renewing user is up 11.1%, in line with the January price hike. Value seekers are read separately, as a strategic cohort.

Why Krixon

The capabilities that make every verdict hold up.

Each growth job gets its own questions, investigations and moves, not one generic model.

  • Monetisation and pricing
  • Subscription and renewals
  • Engagement and habit
  • Reactivation and win-back
  • From what changed, to who drove it, to what to do next
[Product visual: Function picker: the same question routed differently for monetisation vs retention]

A knowledge graph of how your vertical and your company actually work.

  • What each metric means, and what drives it
  • Your packs, segments and cohorts
  • Your rules: budget caps, offer cooldowns, margin floors
  • The context your team adds, like a January price hike
  • Every past decision and what it led to
[Product visual: Driver tree: renewal revenue broken into its drivers, with a team note pinned to one branch]

Statistical models in code compute every number and decide every verdict.

  • State, trend, distribution and consistency checks
  • Change, drift and regime detection
  • Segments discovered by behaviour
  • Forecasts attached to verdicts
  • Impact read against baseline and season
[Product visual: Evidence panel: the checks a verdict ran, each with its figure and window]

Every verdict is turned into what it means for your goal, with the caveat stated.

  • Implication for your growth function
  • Catches what a rate hides, like a shrinking base
  • Sizes the impact: worth acting on, or not
  • Names the caveat in plain words
  • Holds back a recommendation when a reading is unstable
[Product visual: Finding card: 'Renewals up 76%, revenue down 63%' flagged as not linked, with the reason]

A gate checks every AI-written sentence against the numbers before it reaches you.

  • Every figure traced to your data
  • Judgement words match the computed verdict
  • Every rate labelled with its window and base
  • No material segment left unmentioned
  • Failures repaired or flagged, never hidden
[Product visual: Gate log: sentences passing checks, one repaired, one flagged]
PURPOSE-BUILT FOR EVERY GROWTH FUNCTION
  • Monetisation and pricing
  • Subscription and renewals
  • Engagement and habit
  • Reactivation and win-back
  • From what changed, to who drove it, to what to do next
[Product visual: Function picker: the same question routed differently for monetisation vs retention]
Under the hood

Engineered judgement.

Your data
WarehouseProduct analyticsCampaigns
01 · RequirementKrixon
Dashboard · daily

Flags outcome, output and input performance

You ask

“What should the paywall be?”

Business agent

Turns the ask into the exact analysis it needs

02 · Reasoning coreKrixon

Analysis agent

Plans and runs the investigation. Every number computed, never generated.

Decision agent

Reads what the facts mean and proposes the move, within your rules.

03 · ExecutionYours

Your engagement platform

Braze · MoEngage · CleverTap

04 · PrecedentKrixon

Memory

Every decision and its outcome

Gate: checked before it moves on
Learned outcomes fed back into reasoning
Warehouse
Product analytics
Campaign data
KRIXON DASHBOARD · EVERY DAY
Flags outcome, output and input performance
Business agent
Turns the ask into the exact analysis it needs
YOU ASK
"What should the paywall be?"
Analysis agent
Plans and runs the investigation. Every number computed, never generated.
Decision agent
Reads what the facts mean and proposes the move, within your rules.
Your engagement platform
Braze · MoEngage · CleverTap
Memory
Every decision and its outcome
YOUR DATA
01 · REQUIREMENT
02 · REASONING CORE
03 · EXECUTION
04 · PRECEDENT
KRIXON
KRIXON
YOURS
KRIXON
VERDICT + NEXT MOVE
LEARNED OUTCOMES
OUTCOME
Gate: checked before it moves on
Fed back into reasoning

Knows what happened. Knows what to do next.

Bring one real growth question. We'll show you the verdict on your own data.

Book a demoor write to [hello@your-domain]